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We tested the new SRAM Rival AXS, the electronic road groupset that inherits many of the key features of the SRAM RED and SRAM ...

This week on the GCN Tech Show, we dive deep into the "Group Set War" in pro cycling, unpacking the controversial UCI gear ...

Shimano vs SRAM — The Truth Most Cyclists Won't Admit.

"Whistler Local" Is a term that gets tossed around alot, but there actually aren't many who can say that they are actually from there.

Join Liam Cahill and Stu Kerton as they put the SRAM Rival AXS groupset to the test! In this in-depth review, we cover the ...

Freeride mountain biking has a few different proving grounds dictated by extreme terrain and rider creativity. Utah might be the ...

In this video, the differences between the SRAM and DARM has been discussed. Apart from the differences between the two ...

Your bike is pretty incredible, right? What if it could get better? In the spirit of tirelessly chasing the perfect ride we leave no trail ...

Benvenuti to another day of Giro d'Italia Women action! Here's your inside update from CANYON//SRAM ahead of stage 3. Today ...

Sram has updated it's entire range of road and gravel groupsets, so to help you navigate the updated models, Sam Gupta has ...

Bike product launches can sometimes be incremental, with small tweaks and updates. But occasionally, we see groundbreaking ...

Elite Wheels Anniversary Sale! 15% to 20% off code: PATRICK15 https://www.elite-wheels.com/ No6 Wheels $50 Off Discount: ...

SRAM's default shift logic is simple: 1. Tap the left shifter paddle for an easier gear. 2. Tap the right shifter paddle for a harder gear ...

This is the dream delivered. Introducing SRAM Eagle Transmission. // Eagle Transmission is a holistic approach to the mountain ...

I finally rode every SRAM gravel group back to back, I have thoughts. All the XPLR Groups: https://bit.ly/SRAM_XPLR_ ...

The AXS Mobile App is a centralized place to control, personalize and measure AXS enabled components from SRAM, RockShox ...