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Most product designers start with the screen. This channel starts one step earlier.

Every design decision on a successful app is quietly protecting or growing a number somewhere in the company, whether the designer tracked it or not. deezignaway breaks down real, shipped features from real consumer apps across Europe and beyond, tracing each one back to the company stage, the KPI it was built to move, and the reasoning a designer and PM would have gone through before a single screen got made.

No made-up case studies. No generic "UX tips" listicles. Just real companies, real stakes, and the metric-driven thinking that's becoming the actual differentiator for product designers in 2026, now that AI can generate the screen but still can't tell you why it needs to exist.

New breakdown every episode. Subscribe if you want to design with the business case built in, not bolted on after.