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OPTIMO software provides a simple, affordable and user-friendly integrated CRM solution to market, sell and manage tickets, conference and banqueting, driving experiences and venue and space hire. It provides accountability, visibility and control. 

The software can be operated from tablets and smart phones and can support multiple sales channels such as online, box office and a corporate sales team. The software's functions include a central resource diary with real-time checking to guarantee no double bookings, relevant approvals at a click of a button with simple but complete workflow approval, calculation of venue utilisation and margins per deal, tracking of complementary bookings, production of e-tickets and automated creation of function and run sheets, seating charts and table plans.