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Built and sold a SaaS company for millions. Never wrote code. Here's the playbook.

I'm Jay Sensi. Built Campus Kaizen from idea to multi-million ARR to PE exit—all without coding skills, while working full-time.

Starting Up breaks down:
- How to build software without technical skills
- Scaling a SaaS business nights and weekends
- Strategic partnerships that drive 10x growth
- Preparing for and closing a PE acquisition
- Real mistakes & lessons

This is the roadmap I wish I had. No theory. Just what actually worked.

For aspiring SaaS founders who aren't technical & think they can't do this. You can. Let me show you.

📖 I'm also writing a book about this journey. Subscribers get early access and behind-the-scenes content that won't make it into the book.

📬 Book updates & Newsletter: https://www.jaysensi.com

🎧 Audio Podcasts: https://linktr.ee/jaysensi

🔗 IG: https://www.instagram.com/jaysensi
Linkedin: https://www.linkedin.com/in/jay-sensi/