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Practical, evidence-based ways to understand difficult behaviour at home.
Calm, no-blame explanations for parents—so you can see what may be happening and choose a more useful next step.

I’m Sim Shamu, Practising Registrant of the UK Society of Behaviour Analysis, with an MSc in Applied Behaviour Analysis and a BTEC Level 5 in Positive Behaviour Support.

If you need help thinking through one repeated behaviour or a difficult routine, there is a free 25-minute Behaviour Clarity Session linked below.