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FirstRide.com is a greenhouse for Internet ideas.
We look at industries in conflict as opportunity to introduce fresh,
online brands into those spaces that require change - culturally and environmentally.

First, we created FirstRide Cars. This green initiative is primarily to promote the fight against global warming, by making it easier to order safer, cooler, greener cars online. Our other objective is to enter the highly fragmented auto industry and bring the dealer and customer closer together.

The print publishing industry is also faced with major change. We are launching FirstRide Publishing this Summer with the redesign of FRMAG, our own online magazine. FRMAG will showcase the unique, high-end magazine publishing platform we developed to encourage publishers to adopt a greener publishing platform.