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We help senior leaders prepare their organisations for the age of AI without losing the people who make the work.

We’ve spent 25 years inside the creative and marketing industries through every major technology transition: digital, social, mobile, and now AI. 

We've watched the same things repeat. The technology arrives faster than the organisation can absorb it. Leaders announce transformation. The people who deliver the work are left to figure out what it means for them.

This channel is the home of The Elephant in the Algorithm, our podcast series follows what's working in AI transformation, what's failing, and how to design the human side, which is the hard part.

It's for the CHROs, COOs, and Chief Transformation Officers running AI initiatives that have stalled, and the founders and CEOs trying to understand why.

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