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Ever wonder why you buy things you do not need? Why prices end in ninety nine cents? Or why certain deals feel impossible to pass up? I am Leo, and this channel breaks down the hidden tricks behind consumer psychology and marketing.

Every week, I draw simple blackboard stick figure animations to show you how big companies, advertisements, and store layouts secretly influence your decisions. We talk about price anchoring, the decoy effect, dark patterns, impulse buying, and cognitive biases.

My goal is to help you understand human behavior, master buying habits, and stop getting tricked by smart marketing tactics. Subscribe to unlock the secrets behind how your brain makes decisions and learn how to shop smarter every day.