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Most tech advice assumes the tool and the technology are the hard part. Neither is. The hard part is what changes inside the business after - and how you capture the benefit.

This channel is my working view of technology and business: pragmatic, specific, and often at odds with the consensus. 

No tool tours. No hype cycle. Just what technology changes for a business — and what to do about it.

I publish here throughout the week — subscribe if you think about technology and business for a living.

The tool is never the point. What it changes is.