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I’ve created this blog to share my knowledge and solution guides for the problems I’ve faced during my work. Below you can find a list of two main areas that I’d like to focus on this blog.

Description of many issues and technical problems with advertising platforms like Google Campaign Manager, DV 360, Google Analytics. Troubleshooting Ads delivery problems and common mistakes during campaign setup.

Reporting issues, difficulties in comparison of reports across the different reporting systems. Impact if technical issues on campaign KPI’s and how we could improve the performance of our campaigns.

How to successfully build tracking concept, implement data layer on the website, and implement it with Google Tag Manager.

Native app campaigns integrations
Modern hybrid native apps based on React Native. Firebase SDK integration on iOS and Android platforms. Link all services like Google Analytics Web+App, Google Campaign Manager, DV 360, Google Ads.